علاقة جودة الخدمة البنكية و جودة العلاقة (عميل-بنك)‎ على رضا العملاء : دراسة لعينة من عملاء بنك الفلاحة و التنمية الريفية بولاية الأغواط

الملخص FRE

This study aims to Show the relationship Between Quality banking service and what they contain from a technical and functional dimensions and mental image of the bank, and The Quality of the Relationship And the content of the dimensions of trust and commitment And their impact The third dimension Which is Customer satisfaction, And previous theoretical definition of the concepts.

A development to the topic we tried to address of this concept in one of the commercial banks operating in the sector through the study of a sample clients BADR BANK Area wilaya Laghouat, and try to out some results and recommendations for possible help the banks to find some solutions to their marketing problems, In formulating the relationship with the Customer and the quality of this relationship.