تأثير التخطيط الاستراتيجي للاتصال الترويجي على الأداء التسويقي للمؤسسات المنتجة بولاية برج بوعريريج

الملخص EN

This study aims to show the relationship type and The degree of the impact of efficiency in the policies and programs of the promotional communication activities Planning in The level of performance catalog of institutions producing in bordj bou arreridj .

We used in this study in the processing and analysis of data collected about(spss),Questionnaire tool as a means of data collection Statistical Package for Social Sciences program.

The study sample consisted of 24 productivity Foundation polled Ha managers and individuals were assistants on the decision-making.