دور التسويق الأخضر في تحقيق تنمية مستدامة : دراسة حالة مؤسسة الإسمنت باتنة

الملخص EN

The aim of this paper To attempt to identify On the reality of the adoption of the green marketing in the Algerian enterprises, and the extent of its contribution to the achievement of sustainable development, Where adopts this paper the results of a field study of the cement Foundation -batna-, The results showed that the level of perception, awareness of the need for the adoption of green marketing in the institution has become a reality in the framework of the endeavor by the enterprises for the practices of environmental management.