العلاقة في وسيط كمتغير لتأثير رضا العملاء : مقترح نموذج بين المسؤولية الاجتماعية للشركة و ولاء العملاء في شركة موبيليس ورقلة

الملخص EN

This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla.

In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Nonrandom sample made of 442 customers.

We used structural equation modeling through AMOS.v23 and SPSS.v23.

The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable.