دور التسويق السياحي في تنمية السياحة الصحراوية : تجارب بعض الدول

الملخص EN

The desert tourism regards as an important strategic resource, especially recently where became known rich tourism the uniqueness of the characteristics of the Economic availability of financial resources for economic development, as they contribute significantly to face the problem of unemployment and the provision of hard currency, allowing the diversification of economic activity and sources of income as well as demonstrated in the infrastructure development through the establishment of tourist facilities which is positively to the public good.

We will seek through this paper to highlighted the role of tourism marketing in the development of desert tourism highlighting the experience of some States