أثر التسويق الداخلي في رفع كفاءة أداء العاملين في المستشفيات : حالة دراسية للمستشفيات الخاصة الأردنية في مدينة عمان

الملخص EN

This study aimed to identify the impact of the internal marketing to raise the efficiency of the performance of employees in the Jordanian private hospitals in the city of Amman.

An appropriate sample size of (120) questionnaires was taken, and were distributed to doctors, nurses, assistant nurses, administrators and pharmacists at each of the Islamic Hospital, Specialty Hospital, and Isra hospital as a sample of the Jordanian private hospitals in the city of Amman.

The study found that there is a lack of the influence of organizational culture, hence valorem T reaches an equivalent to 0.36%which is not statistically significant at the level of 05.0%.

As for team spirit variable, it turned out to have an impact whereas valorem T reaches it is equivalent to 4.014%, which is statistically significant at 05.0% level of significance.

5%.

The study found that there is no impact of incentives factor to workers where t value reaches the equivalent of1.016 %, which is not significant at the05.0% level of significance.

The study recommended the need for the factor of motivating employees because of its clear impact on the satisfaction of employees and thus raise the level of their performance.