التسويق الاجتماعي وزيادة القدرة التنافسية للمنظمات الاجتماعية التطوعية: دراسة ميدانية مطبقة بمنطقة القصيم

الملخص EN

The aim of the present study was to investigate the relationship between Social Marketing and increase the competitiveness of voluntary Social organizations.

The study is a descriptive one , using the Social survey method.

A questionnaire – as a tool to collect data – was applied to (114) of Staff members (workers) working in the voluntary Social organizations , in addition to (31) members of Board of Directors in the same organizations under study.

The study used the statistical methods like : Percentages , Mean, Frequencies T.Test.

and q2 The Findings of the study Proved the validity of the study hypotheses.