دور تكنولوجيا المعلومات في إدارة العلاقة مع الزبائن

الملخص EN

The study was undertaken with the goal of clarifying the advantages offered by Information Technology in building and making lasting and profitable relationship with customers through dealing with Electronic Customers Relationship Management "ECRM" its fields, benefits ..and to recognize the importance of internet and Web sites as a tool for building relationship with customers.

The study concluded that information technology and internet provide a big opportunity for the institutions to build relationship with customers while contributing to overall customers satisfaction providing many competitive advantages.