الأبعاد الدلالية للإعلانات التلفزيونية : قراءة في تجليات صورة المرأة في الإعلانات التجارية

الملخص EN

TV advertising plays a significant role in our lives as individuals and groups, as well as contributing to the acceleration of social and economic development processes and the achievement of commercial spaces, as well as the vital role of the means of communication as a source of funding.

However, the penetration of these ads and their expressions and images outside the means of communication, The aim of this study is to investigate the semantic dimensions of a sample of television commercials that promote the image of women in all its different aspects, as well as highlight On the evolution of the image of women through various audiovisual means, as we aim to extrapolate the phenomenon and implicit analysis of the image of women in television advertising