سيرورة التسويق الشرائي : دراسة حالة مؤسسة Clas vit

الملخص EN

Purchasing Marketing contains two main activities.

The first concerns the determination of the organization's needs and its segmentation using the technics such as tender specifications, matrix of experience and matrix risk/profit.

The second activity is the study of suppliers environment to select the optimal resource that will have relation with the firm.

The application of Purchasing marketing in the firm requires a purchasing mix which consists of purchases, suppliers, price and communication, and the choice of the Purchasing policy for each class of purchases.

It puts suppliers in competition or creates partnership with them