أثر استراتيجية توسيع العلامة التجارية Condor نحو الهواتف الذكية على صورتها المدركة لدى زبائنها

الملخص EN

This study aims to shed light on the strategy of the expansion of the brand by considering it as one of the strategic choices adopted by the institutions that want to grow, with an attempt to measure its impact on the perceived image for the original brand.

Where we treated the available strategic options for the institution in terms of brand, trying to highlight the expansion strategy and the dimensions used in its evaluation, and conclude the study with an attempt to measure the impact of following the expansion strategy for the brand Condor to smartphones on the image of the original brand