أثر المعرفة التسويقية على الأداء التسويقي : دراسة تطبيقية على وكالات مصرف سوسييتي جنرال الجزائر(قسنطينة)‎

الملخص EN

The stydy aimed to determine the extent of knowledge marketing in the agences researched, as if knowledge marketing is qualified to lead the agences research to achieve marketing performance, rof this purpose, formulated hypotheses of the study in 2 hypotheses.

Hypotheses were tested using simple and multiple regressions, overages, and standard deviations.

Results of this research revealed the presence of statistically significant relationship(0.01) between knowlegge marketing and marketing performance in agencies banking under research