دور التسويق السياحي في إدارة الأزمات في مصر

الملخص EN

Abstract The purpose of this study is to analyze the marketing role of both the officials and private tourism marketing bodies during the crisis in the last period in Egypt.

The study depended on serai-structured interviews with a purposeful sample of tourism marketing body’s officials and responsible to tourism marketing and managers in toiirism companies.

The study concluded that there is no crisis management department in the official and private tourism marketing bodies.

Furthermore, the Internet is the only distribution means for tourism companies during tlie travel ban to Egypt.

In addition, the reducing prices’ policy is considered wrong.

Finally, media and public relation are considered the most important tourism promotional elements during crises.