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Key service drives for building strong brand equity in higher education : the case of the Arab academy for science and technology and maritime transport (AASTMT)
المؤلف
المصدر
Journal of Faculty of Commerce for Scientific Research
العدد
المجلد 53، العدد 2 (31 يوليو/تموز 2016)، ص ص. 27-50، 24ص.
الناشر
تاريخ النشر
2016-07-31
دولة النشر
مصر
عدد الصفحات
24
التخصصات الرئيسية
العلوم الاجتماعية (متداخلة التخصصات)
الملخص EN
The present study investigates the path from specific aspects of service qualities to overall perception of ser\'ice quality; perceived value on service brand equity in higher education.
Based on a survey of foreign students registered in the Arab academy for science and Technology and Maritime Transport (AA-STMT).
it has been realized.
That not all specific aspects of service quality have the same effects on overall service quality or perceived value and brand equity.
Moreover, overall service quality mediates the relationship between service quality dimensions and perceived value.
This is in addition to other realized findings to suggest that the Perceived value is not a mediator variable in the relationship between overall service quality, preceded by all specific aspects of service quality, and brand equity.
Finally, the survey refer also findings suggest that overall service quality has a significant role in building service brand equity in the private higher education sector for managers; study suggests the importance to improve all the different aspects of scrvice quality in order to increase the value of their brand.
Developing and maintaining value-adding service quality dimensions will help with the positioning of a university’s services
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Hijazi, Najla Farid. 2016. Key service drives for building strong brand equity in higher education : the case of the Arab academy for science and technology and maritime transport (AASTMT). Journal of Faculty of Commerce for Scientific Research،Vol. 53, no. 2, pp.27-50.
https://search.emarefa.net/detail/BIM-826622
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Hijazi, Najla Farid. Key service drives for building strong brand equity in higher education : the case of the Arab academy for science and technology and maritime transport (AASTMT). Journal of Faculty of Commerce for Scientific Research Vol. 53, no. 2 (Jul. 2016), pp.27-50.
https://search.emarefa.net/detail/BIM-826622
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Hijazi, Najla Farid. Key service drives for building strong brand equity in higher education : the case of the Arab academy for science and technology and maritime transport (AASTMT). Journal of Faculty of Commerce for Scientific Research. 2016. Vol. 53, no. 2, pp.27-50.
https://search.emarefa.net/detail/BIM-826622
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-826622
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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