Evaluation of the undergraduates tourism knowledge in the colleges of tourism and hotels : its effect on their attitudes towards tourism

الملخص EN

This research explored tourism and hospitality undergraduates' tourism knowledge and how can the level of tourism knowledge affect their attitudes towards tourists.

As most of those undergraduates art! supposed to work in the tourism field, so without having a positive attitude towards their work there is a minimal chance for the organization or destination to achieve customer's satisfaction and loyalty.

The research investigated the factors which may affect the imdergraduates’ level of tourism knowledge during their study.

Seven hundred and twenty eight tourism and hospitality students, from eight Egyptian public Faculties, completed a well-targeted questionnaire.

This questionnaire was piloted across 60 students.

The results have identified significant differences between the studied groups concerning the level of tourism knowledge and their attitudes towards toiurists.

There are supposed tools that tourism and hospitality faculties can effectively' employ to improve the level of their undergraduates' tourism knowledge and enhance their attitudes, which in return, can achieve competitiveness.

In addition there is a demand for the improvement of education in this field.