دور إدارة العلاقة مع الزبون في بناء و تعزيز ولاء الزبون

الملخص EN

Attracting the subject of managing the relationship with the customer interest in both the researchers and managers where they focused on the study of the concept of managing the relationship with the customer and the nature and value of the relationship with all parties (customers, suppliers, competitors…) and in particular with the customers.

As they saw as a new paradigm in marketing theory rather than the traditional marketing model, with aims to establish long-term relationships with all parties and to retain customers and make them customers with loyalty rather than .

Focusing on just attract them which made managing the relationship with the customer and a way to gain a competitive advantage through customer orientation and attention to its requirements.

Where this article aims to highlight the importance of managing the relationship with the customer and their role in building and strengthening customer loyalty toward Enterprise Services.