توجهات المنظمات العراقية في النشر الإعلاني : دراسة استطلاعية لعينة من المنظمات في مدينة الموصل

الملخص EN

This study aims on exploring media letters published by organizations using all visual and auditory mass involving all traditional and modern advertising facilities media to reach the marketings target .

The study depends on a questionnaire, distributed on sample involving 35 organizations working in Mosul ;practicing different activities as(industrial , commercial , service) according to the advertising purposes that limited through the field visiting to these organizations by (44) specialized organizations , the other one is a public for all by limiting (11) a traditional and modern mass media represents the primary data as a practical side while Arabic foreign all theoretical field .

This research involve 4 entries , a methodical , second section, third section and the field study which led to serval conclusion ,setting up the suggestions.