دراسة أثر التغليف على سلوك المستهلك النهائي الجزائري : دراسة حالة : أغلفة (عصائر الرويبة)‎

الملخص EN

Nowadays, packaging is considered in the manufactureras policies as onc of the most selling and most influential elements of the marketing mix on the consumer’s behaviour.

The fact that many products constitute a given idca in the consumer’s mind is duc, first of ail, to the ^ product’s package which attracts his attention and helps to give some information 'f about the product; therefore, it forms a • perception froin the consumer* s point of view on the product itself.

Thus, this is the ^ reason why the packaging is regarded as one ^ of the important attractive buying tools for -the consumer.

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By means of a survey in this ficld.

the \ authors vvill try to study a sample of “Rouiba Juices” consumers aiming at identifying and analysing the impact of the juices packaging on the Algerian consumer’s behaviour.