التسويق بالعلاقات و أثره في تحقيق استراتيجيات الميزة التنافسية : دراسة تحليلية في شركة افري للمشروبات الغازية

الملخص EN

The subject of marketing relations of important topics and popular in light of intense compétition and globalisation of die economy and technological developments.

etc.

which have contributed and the latest in the évolution of tins concept and the need to continue with it as wcll as other concepts in order to eusure continued progress and development and to niaintain market share in liglit of rapid changes and sudden in the économies of the world.

required to work under which the companies conccmed to inaintain thcir compétitive advantage after it becamc in the eyes of some of that marketing in général and marketing relations, in particular as well as other marketing concepts arc the basis of the success and survival of any company in the world if the giant campâmes.

The rcscarch to shed light on this concept and its importance in companies in général and oui companies in particular and its rôle in acliieving rite stratégies the compétitive advantage of the three Porter was prepared questionnaire so to gel the answers appropriatc for the analysis was tested hypothèses through die use of the program (SPSS) to get the resu Ils