أثر مركز الشراء على جودة القرارات الشرائية بالمؤسسات الصناعية لولاية تبسة : دراسة تحليلية

الملخص EN

The objective of this study is to analyze the extent to which industrial establishments perceive the concept of the buying center as one of the basic concepts in industrial marketing, and its role in improving the quality of purchasing decision making, in order to determine the effect of applying this concept on the quality of purchasing decisions in the industrial establishments of Tebessa.

The study followed a descriptive method to describe the study’s variables, in addition to the analytic method which has tested the impact of a number of independent variables on the dependent variable.

In order to achieve the objectives of the study, a sample of 37 industrial establishments in the state of Tebessa received the questionnaire to answer it.

The study confirmed the existence of a statistically significant relationship between the application of the buying center concept and the success of purchasing operation as a result of the commitment of supplier to deliver the products, which in turn reflects positively on the quality of the purchasing decision made by industrial organizations.

Finally, a number of recommendations were proposed to be considered by the industrial establishments