القيم الوظيفية و الجمالية في تصميم المنتجات الجلدية و أثرها على سلوك المستهلك : دراسة ميدانية على الأحذية المصنعة محليا

الملخص EN

This study aims to explore the associated causes determination that led to a decline in the rate of growth in the leather shoes industry and the weak purchasing power of the domestic product, low Taken overall production and weak competition in the local, regional and international markets through the study of consumer attitudes about the aesthetic and functional values in shoe design, and by questionnaire arbitrator were collected data from a random sample represented the research community who are consumers in the state of Khartoum and in the framework of descriptive analytical method has been described, data analysis and discussion with the aid of a number of statistical methods.

Has been verified statistically main hypothesis that indicated the presence of the decline in the application of functional and aesthetic values in the shoe synthesized locally which affected on the size of the demand.

It did not prove the hypothesis (the impact of price on the volume of demand).The price is not one of the reasons depression domestic product.The most important recommendation was the need to establish the concept of design its importance and impact on the final product to employers and reference entities.

Training courses for the quality of each stage of the production.

The out side training to transfer technologies and modern experience.

Activating the role of technological incubator industry leather.