الإشهار و الهوية إشكالية الخصوصية الثقافية

الملخص EN

Highlight that the cultural identity is exposed to shifts and changes, various impact studies have shown the role of the media generally and television and the Internet particularly in conversing the concept of identity, this proposal strengthens the view that publicity has a function in changing cultural specificities and the existing social order, the publicity contains meanings, attitudes and models to build a set of meanings and values because it shows the patterns that represent some of our own life experiences, it's the culture that the publicity has been found for, every day we are confronted by the messages and inclusions of the publicity until it became infiltrated in all aspects of our lives: in every place and time: only knowing the existence of a commodity is itself a form of cultural persuasion, the awareness of the existence of the product is the first step to acceptance.