واقع تطبيق المزيج التسويقي في المنظمات غير الهادفة للربح : دراسة جمعيتي حماية المستهلك : "اليقظة " و "الأمان" بولاية بسكرة

الملخص EN

This study aimed at identifying the reality of applying the elements of the quadrilateral marketing mix as well as the additional elements related to the social marketing in the nonprofit organizations, specifically the consumer protection associations.

For that, the observation and the interviews were used to collect data from the consumer protection associations of Biskra, which are: "El Yakadha" and "El Amen" associations for consumer protection.

The study found that the consumer protection associations use the elements of the quadrilateral marketing mix and the additional ones to reach the targeted population and achieve their objectives through their sensitization, information and awareness roles to protect consumers from all kinds of fraud in the exchange process.

However, the practice of marketing the level of these associations still needs more efforts to maintain its objectives.

These associations suffer many problems such as self-financing and Media support.