دور شبكات التواصل الاجتماعي في التسويق المعاصر : منظور تحليلي

الملخص EN

The core of any business is the clients, and social media represents a new strategy to build even closer and more profitable relationships with clients.

So the company must respond to This change.

In fact, companies can gain benefits through using social media in marketing, they can achieve a better understanding of the client needs and can manage their electronic reputation.

For companies to achieve the measurable commercial benefits, they must plan their activities in social media networks for better control and measurement.

This paper finds that social media effectiveness is highly influenced by its messages/contents quality, the company’s involvement, and its association with the other marketing platforms.

In addition, a complex and detailed analysis of the strategy is needed in order to accurately measure the return on investment of the social media.