تفعيل المسؤولية الاجتماعية لضبط التوجه السوقي للمؤسسة : دراسة تحليلية

الملخص EN

Market Orientation is one of modern marketing concepts that drew the attention of many researchers, Although many definitions and approaches which dealt with this concept, stays essentially focuses on the importance of information in decision-making and achieve the objectives underlined, These objectives, which have become not only economic goals, but it has become imperative for the organization to take a social and environmental objectives into account, The so called concept of corporate social responsibility, Because the basis of the work of any organization is the information, the social responsibility of the organization based on the information which is related to the environmental and social side.

Here we can see ostensibly point between the two concepts, which we seek to clarify it in this article.

The orientation market is a concept that serves the profit side of the organization and needs to be controls in light of the escalation voices claim to bear the organisations their social and environmental responsibility, it must be an Adjuster of the organization market orientation and this Adjuster is the concept of corporate social responsibility, and here the importance of this study.