دور نظام الاستخبارات التسويقية في دعم و ترشيد القرارات التسويقية في منظمات الأعمال : دراسة حالة مؤسسة كوندور للصناعات الإلكترونية الجزائر

الملخص EN

Marketing information are the lifeline marketing operation nor can any marketing resolution to take in the absence of marketing information and are influenced by marketing decisions on many factors and environmental variables internal and external, so the decision maker marketing in need of much of the information on these variables and forecasting the expected trends and their impacts on the internal activities of the enterprise and the market, and marketing intelligence one of those important sources in obtaining information and marketing all the institutions are trying to identify the nature of and trends in the market needs and changes therein, as well as its attempts to know the competitors and prices and alternatives and other marketing information, which is the key to the success of any marketing resolution.