دور التسويق الابتكاري في تحقيق الميزة التنافسية في المؤسسة الاقتصادية : دارسة حالة مؤسسة اتصالات الجزائر (تبسة)‎

الملخص EN

What sets the business environment apart for most companies is constant and conyinous change and perhaps for which this is due to several factors, the most important and the pace of change in tastes and desires.

Consumers and increasing competition between companies this has made innovative marketing one of the modern methods and important strategies that achieve the function of the competitive business and through this study it focus on innovative marketing that includes innovation in every element of the marketing mix.

And the competitive advantage has become an urgent necessity for the search of all companies to achieve, especially the most economical in order to ensure it self survival and continuity in the market.

Aspects of the relationship between innovative marketing and competitive advantage, thanks to the study Algeria telecom –Tebessa- company that has been used to arrive at innovative marketing that contributes to the competitive advantage of the company under study