استخدام بطاقة الأداء المتوازن لتقييم الأداء في صناعة الاستخراج النفطي : دراسة تطبيقية في شركة نفط البصرة

الملخص EN

Most companies rely on traditional methods to evaluate their performance.

This does not give a comprehensive view of the performance of the company, which requires the adoption of modern methods in the process of evaluating the strategic performance, including a balanced scorecard, which based on the use of financial and non-financial measures in single framework.

This research aims to achieve a set of objectives; most important is applicate the balanced scorecard to the Basra Petroleum Company for evaluating its performance in order to identify the extent of the possibility of applying the card within the environment of the oil industry.

The study relied on the analytical method by relying on the data of Basra Petroleum Company.

The researcher followed the relative weighting method for all standards within the card perspectives.