Analytical study about the repercussions of the communication crises management in the Middle East : navigation in uncharted water

الملخص EN

This research critically analyzes the impact of crisis communication on the democratization process in MENA, while considering the caveats and the levels of accessibility and different motivations affecting the use of digital democracy and the relevant implications on the publics.

In the current lack of contextualization and insight of MENA, it is crucial to make sense of the intervening variables and revisit the levels of freedom of expression, social egalitarianism, secularism and internationalism.

The capstone argument is the correlation between the online engagement and the offline participation, especially in relation to the rapid growth of social movements and media effects in the region.

The political fluidity, social chaos and economic disparity in MENA since 2010 is not only an illustrative case for understanding the synergy between ICT and change, but also showcases the complexity of using and implementing crisis management within the evolving new politics in the region.

Such perplexity requires nouvelle-way of thinking about communication for development, in the light of the peculiarities of different localities.

As such, the research aims to evaluation the current PR and crisis management in MENA, by unpacking the mechanisms behind the perception and ideological understanding of the contemporary role of technology in this rapidly evolving digital media landscape.