استراتيجية العلاقات العامة في الجامعات العراقية : دراسة تقويمية لقسمي العلاقات العامة بجامعتي (بغداد و التكنولوجية)‎ أنموذجا

الملخص EN

Public relations strategy in Iraqi universities; an evaluative study of sections of relations at the Universities (Baghdad and Technology (extract strategic summed alone (positioning) in public institutions relations starting from the goals, means of achieving them, the vision, and mission through strategic and procedural policies.

they constitute a strategically important position in the institutions.

Searches results conducted recently, shown a number of private institutions of the Iraqi telecoms and implementation of some of the strategies that have been developed by senior management towards the citizens as an external audience and its employees as an internal audience.

This application of strategies started from the marketing process of these institutions and the activation of social responsibility activity towards Iraqi Society.

While the use of the work strategies of the public relations and methods of their application strategies and putting them on the status quo was not implemented in public institutions; as many institutions, government departments and universities, lacks media attention domain and weak activation of public relations or media work is done centrally and not in every government department.

The success of the enterprise depends not on what they achieved if they cannot highlight this achievement to the targeted groups of audience and its clientele by offering services and development programs.

Due to the fact that Media & Communication has been developed and progressed, it raises the need to support capabilities and potentialities of Public relation in Iraqi Universities to enhance the image of such Universities.

This study generally aims at focusing on the latest roles of Public relations such as Innovative, creative role of Media and marketing as well as propagating the University Activities in a manner that forms the University Identity itself, in addition to monitoring the latest creative and innovative means.