Exposure to digital signage and message recall : determining the effectiveness of the billboard outside the prophet’s (PBUH)‎ Mosque at Madinah al-Munawwarah

الملخص EN

Foremost we invoke the name of Allah, the most Gracious the Dispenser of Grace.

His eternal peace and blessings be upon Muhammad (PBUH), members of his household and on his companions, Aameen.

All thanks are to Allah Subhanahu-Wa-Ta’la for His mercy, help and for bestowing us with the capacity to undertake and complete this study.

This study was fully funded by the Institute of the Custodian Two Holy Mosques for Hajj and Omrah Research, Umm al-Qura University, Makkah al-Mukarramah, the Kingdom of Saudi Arabia.

We gratefully acknowledge the institute’s financial support and record our unreserved gratitude to the Institute’s administration and the members of the Research Committee for approving and supporting the project.

We are also thankful to our colleagues at the department and to all the post-graduate students who contributed with their time, efforts and invaluable suggestions in various stages of this project.

Without their help and support, this project could not be completed.