الشكل الفني للإعلان في الصحافة العراقية : دراسة تحليلية للصفحة الأولى في صحيفتي الصباح و الزمان

الملخص EN

The Ad has become an essential and vital activity for the continuation of any media institution.

The Press is still considered the first media means in the world, both in terms of circulation and advertising spending.

The Press Ad is regarded the most important part in many of the advertising campaigns due to the manner in which the reader interacts with the same method for many goods and services.

Any reader will be interested in the Ad only if it meets its needs and real motives, in terms of form and content, the extent of the validity, usefulness and quality of the goods and services being advertised, as well as its adherence to honesty, avoidance of exaggeration and fraud and respect for the values and the traditions of the society which the ad addresses.

The study seeks to explore the artistic form of the ad in the Iraqi Press by analyzing the front page ads of both Al Sabah and Al Zaman journals.

It falls into three sections; section one includes the approach, whereas, section two defines the concept of the Press Ad.

The third section tackles the research procedures, the field study and the findings of the study.