التسويق الإلكتروني في المؤسسة الاقتصادية : دراسة حالة مؤسسة أن سي أ رويبة

الملخص EN

The technology of information and communication is the key of success for several economic institutions especially NCA Rouiba which uses modern techniques and technologies of the information and communication In order to develop its practice of the firm’s different activities, firstly the marketing which took a modern and efficient form, allowing an easy using of electronic marketing inside the company.

Our study’s objective is to evaluate this new concept’s contribution to the achievement of the NCA Rouiba objectives and to ensure its resistance and continuity.