تأثير العلاقات العامة على تعزيز استدامة الميزة التنافسية لمنظمات الأعمال السياحية : دراسة عينة فنادق من ولاية بومرداس

الملخص EN

Today, It becomes very important that tourism enterprises establish a good relationships with its various groups of clients, due to the effective role of this function in defining of these enterprises to their clients, and gain their confidence, support, and loyalty.

This means that the good management of tourism business organizations to their relationships with their clients has a positive impact on the achievement of competitive advantage, and on maintaining of the sustainability of this advantage.

Then, This article highlights the role of public relations in promoting the sustainability of the competitive advantage of tourism enterprises, through the study of case of Boumerdes hotels