التسيير الاستراتيجي لصورة العلامة التجارية في المؤسسة الاقتصادية : دراسة حالة علامة إيليو (زيت المائدة)‎ لمؤسسة سيفيتال للصناعات الغذائية

الملخص EN

The objective of this research is to shed light on the brand image because the economic institutions are currently seeking to build strong brands that allow them to have a position on the market , On this basis we treated the band image management and the notions linked to it, trying to highlight the strategic dimension in its management , and we finished this research with an attempt to study the application of strategic management of the brand image in the Algerian economic institutions , since we chose Cevital company for food and industries as a field of research