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Examining the role of algeran family members on the purchase decision
المؤلف
المصدر
Maghreb Review of Economics and Management
العدد
المجلد 4، العدد 1 (31 مارس/آذار 2017)، ص ص. 111-119، 9ص.
الناشر
تاريخ النشر
2017-03-31
دولة النشر
الجزائر
عدد الصفحات
9
التخصصات الرئيسية
الملخص EN
Faced with the evolutions and upheavals brought about by the opening up of the Algerian market, it became essential for companies to fully understand the family in order to develop marketing mix strategies.
Moreover, this field of study has emerged as an indispensable condition for the survival and development of the company.
The present work focuses on the roles of family members in the decision to purchase household appliances.
This study attempts to provide some answers to the following research question: How do Algerian families make their purchasing decisions? The subject proposed in this article is not new, but the novelty lies in the circumstances in which this study was conducted.
Studying the roles played by the different members of the Algerian family is not much exploited.
Indeed, our own research results were introduced on the basis of the qualitative analysis carried out on a sample which, to a certain extent, could be representative of the families of Tlemcen (Algerian city).
These results are oriented towards family buying and the roles held by the different members of the family
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Bu Sahwah, Nadir. 2017. Examining the role of algeran family members on the purchase decision. Maghreb Review of Economics and Management،Vol. 4, no. 1, pp.111-119.
https://search.emarefa.net/detail/BIM-860799
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Bu Sahwah, Nadir. Examining the role of algeran family members on the purchase decision. Maghreb Review of Economics and Management Vol. 4, no. 1 (Mar. 2017), pp.111-119.
https://search.emarefa.net/detail/BIM-860799
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Bu Sahwah, Nadir. Examining the role of algeran family members on the purchase decision. Maghreb Review of Economics and Management. 2017. Vol. 4, no. 1, pp.111-119.
https://search.emarefa.net/detail/BIM-860799
نوع البيانات
مقالات
لغة النص
الإنجليزية
رقم السجل
BIM-860799
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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