التسويق الداخلي للمورد البشري : المفهوم و الأهمية

الملخص EN

The human resource plays an important role in the organization in determining the level of quality of service, which is the creative spirit and motivation to satisfy the external customers from the marketing presentation they provide, and based on this emerged a modern marketing concept that cares about employees as internal agents called the internal marketing, This concept of theoretical study touches on its definition and importance for the human resource as well as its importance to the organization.