أثر التوجه السوقي على أرباح الشركات التجارية : دراسة حالة عينة من الشركات التجارية للغرب

الملخص EN

This study aimed to enrich the relevant concepts and analyze the impact of the independent variables represented by the dimensions of market-orientation on the dependent variable represented by the profits of companies, through a field study in various sectors.

The results of study showed that commercial companies under study adopts the concept of market-orientation, in addition to the importance of this concept to acquire a competitive advantage that enable them to face intense competition and maintain its image.

It also showed that there is a significant effect of the dimensions of market-orientation on the dependent variable, and that the sub-variable (customer orientation) is the most influential on the dependent variable of the study, in contrast to the competitor orientation and coordination between functions, that there isn’t a significant effect on the dependent variable of the current study.

Finally, the study concluded with a series of recommendations and suggested some future