العلاقة بين البعد الأخلاقي التسويقي للمسؤولية الإجتماعية و بين تحقيق رضا المستهلك و حمايته : دراسة حالة المؤسسات الإنتاجية العاملة بولاية سعيدة

الملخص EN

This study aimed to search the commitment limit of the productive organizations operating in western Algeria (Saida,), to the marketing dimension of social responsibility, and what reflects on the consumer’s protection.

In order to achieve the goals of this study (70) questionnaire-lists were distributed among a sample of organization managers, also (70) questionnaire-lists were distributed among a sample of consumers.

Results of the study showed that the degree of commitment to social responsibility and to the protection of consumers rights’ were slightly higher than the hypothesis mean.

The study affords some recommendations among them the necessity of going forward to practicing the philosophy of social responsibility by focusing on determining the stakeholders’ needs in general and the consumers’ needs in particular, which constitutes competitive advantage for these organizations.