ضرورة تفعيل أداء مؤشر الحصة السوقية في ظل الأساليب الحديثة للتسويق : مقاربة نحو تبني التسويق البيئي و تحقيق تنمية مستدامة

الملخص EN

Modern business organizations under the dynamic and fastchanging dynamic environment, So is it necessary to keep pace with this change and continuous improvement in processes and activities to raise their performance catalog, The philosophy of green marketing topics and methods of modern marketing and task for business organizations as a aims to raise performance catalog and preserve the environment, And with the development of the awareness of the customers of the challenges facing the environment and hazards to become essential to business organisations generally embrace the philosophy of green marketing, and with this change is no longer an effective indicator of market share should increase its effectiveness in accordance with the directions of modern marketing.