دور شبكات التواصل الاجتماعي في تسويق المنتجات السياحية : دراسة احصائية تحليلية

الملخص EN

This paper aims to highlight the role of social networking in the marketing of tourism product, as a new marketing tool in the e-marketing tourism extensions and dimensions.

The study was conducted on a sample of participants in social networks reached 127 subscribers, through the launch of e-questionnaire in each of the (Facebook, Twitter, TouristLink).

The study ended with a set of results, the most important was the growing importance of social networking as a reference to get tourist information from the views of friends who are on the network, as well as posts and comments about tourism, which are published and discussed.