دراسة السوق و دورها في خلق أداء تسويقي فعال : حالة البنوك الجزائرية

الملخص EN

This research aimed at emphasizing the importance of the study of the market and the need to apply it as it has a great role to play in organization’s life.

The study targeted (41) individuals from men of marketing in (7) Algerian banks.

The data were collected through one questionnaire.

The results of the data analyses are: The Algerian banks give a great interest to the study of the market, they use market segmentation, study competition and demand they also study types of consumption in a scientific way.

The study revealed that the Algerian banks have an effective marketing performance.