مساهمة المسؤولية الاجتماعية لمنظمات الأعمال في إدارة الأزمات و الوقاية منها

الملخص EN

Corporate Social Responsibility (CSR) is about crisis management, and crisis management is about CSR.

If we are able to integrate the discipline of crisis management and CSR, the result will be two-fold.

CSR will automatically become more embedded into management processes as it will directly feed into strategic decision making at all levels of a business.

Secondly, it will encourage investment analysts to recognize and reward CSR.

In this paper, we investigate the role of CSR and risk management.

Responsible companies have long understood their duty of care towards their stakeholders, but more recently, they have accepted that the bounds of their responsibility should be extended to embrace the environment, broader human rights.

The failure to do so results in the risk of reputational damage to companies.