Impact of corporate social responsibility on marketing performances of mobile companies in Jordan : managerial perspective

الملخص EN

The telecommunication sector, like many other sectors , has witnessed many dramatically changes and development that affects its ways of doing their business.

Perhaps one of the major forces behind these developments is Corporate Social Responsibility .This study aimed to identify the impact of mobile companies’ commitment to corporate social responsibility on its marketing performances represented by market share , profits, image ,quality ,and customer satisfaction in Jordan .The present study is based on four main hypotheses which states that there is no statistical significant relationship between the independent variables of CSR i,e economical, legal, philanthropic and ethical dimensions and the marketing performances of mobile companies in Jordan .The researcher designed a questionnaire as an instrument to collect the necessary data , and then it was distributed personally to the sample of the present study which constitute of employees of mobile companies operating in Amman city the capital of Jordan with a total of 133 questionnaires which were usable for statistical analysis , and has been relying on descriptive statistics methods in describing the variables of the present study.

The findings from the field research showed that there is a positive relationship between all the independent variables of CSR and the marketing performances of mobile companies operating in Amman city the capital of Jordan.

A number of managerial and marketing implications and recommendations were provided to guide mobile companies in their efforts to adopt and implement the dimensions of Corporate Social Responsibility which foster their marketing performances in a better way than competitors do