معوقات تسويق المنتج التقليدي و الحرفي في الجزائر

الملخص EN

The trades and traditional industries are essential factors contributing to the preservation of the national character and the originality of the Algerian society, besides being one of the most important economic activities carried out by the man since Antiquity, a promising industry that contributes to the creation of sustainable and desired development.

The traditional Algerian industry faces many obstacles and challenges, including the problem of marketing traditional and artisanal products, in the light of the fierce competition on the international scene and the poor competitive performance of national crafts.

This is what this paper addresses by highlighting the problems encountered in marketing traditional products and crafts.