Green marketing as a recent attitude to achieve sustainable development
المؤلفون المشاركون
al-Dib, Suha Mustafa
al-Sayyid, Ahmad A.
المصدر
Arab Universities Journal of Agricultural Sciences
العدد
المجلد 25، العدد 1 (30 يونيو/حزيران 2017)، ص ص. 131-136، 6ص.
الناشر
تاريخ النشر
2017-06-30
دولة النشر
مصر
عدد الصفحات
6
التخصصات الرئيسية
العلوم الاقتصادية والمالية وإدارة الأعمال
الملخص EN
Environmental issues is an important topic nowadays as almost every country‟s government and society has started to be more aware about these issues.
This leads to a trend of green marketing used by the firms /producer in order to gain profit and protect the environment, Green marketing is the process of satisfying the needs and wants of customer‟s in a way which can bring benefit or profit for both the producer and the society by reducing detrimental impact on the natural environment by providing less environmental harmful and/or more environment friendly products to the respondents, green marketing tools such as ecolabel, eco-brand and environmental advertisement will make easier perception and awareness of green products attributes and characteristics, consequently, guiding them into purchasing environmentally-friendly products.
Applying these policy tools plays an essential role to switch customer‟s actual purchasing behavior to buy environmental friendly products, therefore, reduce the negative impact of synthetic products on the environment.
The aim of this research was to know the respondents awareness of green marketing and its impact on sustainable development and to assess the attitude of respondents towards green marketing and sustainable development.
A sample of (150) respondents was chosen from (5) super markets for administering well structured survey questionnaires.
The analytical tools were used descriptive statistics, inferential statistical treatments such as percentages, means, and correlation analysis were applied to the data.
From the research it was found that majority of the respondents did not have knowledge about green marketing because it is very new concept for respondents otherwise majority of the respondents agree about believing in the concept of green marketing, paying extra cost for green products also majority of the respondents strongly agree about supporting green marketing and sustainable development strategies The results of a correlation analysis between the respondents‟ attitude towards green products with respondents‟ demographics showed that, the respondents‟ attitude towards green products was significant negatively correlated with Age, Education and income were significant positive correlated with respondents‟ attitude towards green products, the research recommended that government and marketing organizations have to disseminate the importance of green marketing and enhancing the awareness at every level of stakeholders about green marketing
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Dib, Suha Mustafa& al-Sayyid, Ahmad A.. 2017. Green marketing as a recent attitude to achieve sustainable development. Arab Universities Journal of Agricultural Sciences،Vol. 25, no. 1, pp.131-136.
https://search.emarefa.net/detail/BIM-878454
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Dib, Suha Mustafa& al-Sayyid, Ahmad A.. Green marketing as a recent attitude to achieve sustainable development. Arab Universities Journal of Agricultural Sciences Vol. 25, no. 1 (2017), pp.131-136.
https://search.emarefa.net/detail/BIM-878454
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Dib, Suha Mustafa& al-Sayyid, Ahmad A.. Green marketing as a recent attitude to achieve sustainable development. Arab Universities Journal of Agricultural Sciences. 2017. Vol. 25, no. 1, pp.131-136.
https://search.emarefa.net/detail/BIM-878454
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-878454
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر