وسائل الإعلام و دورها في نشر و تفعيل حملات التسويق الأجتماعي في المجتمع : مدخل نظري

الملخص EN

Social marketing is interested in social dimension for the process of communication through the mass media for the reason of mastering this job which is to fight the social phenomena and trying to promote and spread the ideas ethics and positive behaviors where these tools have a huge importance in societies .that is because its efficiency to talk to individuals and to affect on them it permits a lot of possibilities for social marketer such as contact, availability and the speed in communicating the message of the campaign by the image ,text and videos and the possibility to ship it to millions of audience in a short time .that s why it has an efficient and positive role to use it as a marketing tool by social marketer.