تأثير العوامل البصرية و المعلوماتية للتعبئة و التغليف على القرار الشرائي للمستهلك

الملخص EN

In light of what is currently witnessing the Algerian economy of rapid changes as a result of what was produced by globalization, the various manifestations of an increase in the volume of trade and freedom of various transmission products in the markets, led to the intensification of competition between existing institutions in the domestic market, prompting them to bring about radical changes to adapt to their surroundings and stay and continue through to intensify its efforts to gain access to meet the needs of the consumer, which is the focus of marketing activity and desires.

accordingly, we find the most important policies and strategies that provide them productive enterprises packaging policy, where packaging has become an essential part of our modern life..

it has developed the role of packaging with the expansion of markets, especially in developed countries as one of the basic ingredients of the product, which works to promote mental image among consumers.

where many considered one of the thinkers of marketing and strategic planning issues for the product has exceeded his role technical jobs to move up to the promotional role in short positions depending on the elements carried by both visual and information and working to draw and consolidate the product image in the consumer memory.