العلامة التجارية المبتكرة أداة لنمو و تدويل نشاط المؤسسات الاقتصادية : نموذج مقترح

الملخص EN

Innovation in the brand (or trade name), the most important area in economic projects in developed countries, and most particularly ignored in Algerian projects and in the Arab countries in general.

the innovated brand that takes a lot of specificity, innovation and client approval became one of the innovations that the project offered benefits that exceed innovations in the project itself.

as against the brand (or trade name) may be unsuitable one of the major drawbacks of the project develop or acquire market share.