Big is better for shared value creation : AYALA group model "professional approach"

الملخص EN

This paper demonstrate why big is better for shared value creation, we provide Ayala group model to create shared value using professional approach, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value.

Design/methodology/approach: The authors analyze a single case study of AYALA international group.

The objective is to show why a big corporation is better in creating shared value.

Findings: We found that the big corporation is better for shared value creation, big corporations charactej'izes is critical factors; Process innovation, advanced technology', Economies of scale power of big size and strong marketing.

Ayala group used all of these factors and followed a set of programs in 11 subsidiaries, yield to a shared value creation for the Group and society.

Research limitations/implication s: This single case study provides model to create shared value in big corporation; however, more research is needed to find critical factors to create shared value in medium and Small corporation.

Practical implications: The paper has practical implications that relate to the design of shared value model.

We provide practical model and ideas that could be applied by big corporations to reach shared value creation.

Originality/value: A unique view of shared value creation in big corporation.